48-Sheet Billboard – Oshodi (Rida Plastics Axis), Lagos | High-Impact Outdoor Advertising by Xpark360
When it comes to visibility in Lagos, few places match the raw foot and vehicle traffic of Oshodi. And right at the heartbeat of that chaos sits one of our most strategically placed outdoor assets — the 48-sheet billboard by Rida Plastics.
If you’re looking to drive attention, brand recall, and massive impressions in one of Lagos’ most unignorable commercial corridors, this is it.
From commuters changing routes to traders pushing carts, workers, students, marketers, and endless daily footfall — your brand here won’t just be seen. It’ll be remembered.
Why Oshodi Still Reigns in Outdoor Advertising
Oshodi is Lagos in motion.
Buses jam-packed with people. Sellers weaving between cars. Shoppers heading to Ladipo Market, Arena, Bolade, and Ilupeju. It’s messy. It’s alive. It’s moving fast.
And amidst all this, the Rida Plastics axis is a sharp, high-visibility zone where vehicles and people naturally slow down. That’s where our 48-sheet billboard grabs them — bold, clear, and dominant.
This is old-school OOH power with modern placement logic.
Billboard Details & Placement Information
48-sheet Static Billboard (landscape layout)
3 meters high × 6 meters wide
Faces the oncoming traffic on the Rida Plastics stretch, before the flyover, capturing inbound movement from Ilupeju, Oshodi-Isolo, and Anthony.
Reflective static board (non-illuminated), perfectly visible in daylight — ideal for short-term brand bursts and recurring campaigns.
Foot traffic + vehicular traffic, including private cars, yellow buses, ride-hailing cabs, dispatch riders, and heavy-duty vehicles.
Who Your Brand Reaches Here
This billboard sees a blend of:
Everyday Commuters on their way to and from Oshodi Bus Terminal, Airport Road, and Isolo.
Middle to Lower-Income Earners — from market traders to shop owners, riders, students, and workers.
Fleet Drivers and Business Vans from delivery and FMCG routes.
Mass Foot Traffic heading to Ladipo Market, local malls, mechanics, churches, and transport parks.
If you’re targeting reach, volume, and everyday relevance, this is where you plant your brand’s voice.
Why This 48-Sheet Billboard in Oshodi Works
Inescapable visibility for both vehicular and foot traffic
Reaches audiences at close range—just a few meters from eye level
Located before traffic lights/flyover, ensuring natural dwell time
Frequent exposure to repeat commuters, boosting recall
Affordable, high-frequency impressions for short or long-term brand campaigns
For brands trying to enter the market, launch offers, or gain grassroots presence, this billboard punches far above its size.
Estimated Impressions & Traffic Volume
Daily Impressions: 120,000+
Peak Hours: 7 AM – 10 AM and 4 PM – 9 PM
Audience Profile: 18–45 years, working class, traders, mobile users, everyday Lagosians
Cost of Booking & Availability
Starting From: ₦750,000 per 4-week flight
Discounted Rates: For 8 or 12-week bookings
Add-Ons: Print, mounting, and creative design support
Lead Time: 3–5 working days
Proof of Performance: Photo confirmation and status report included
Our rates remain some of the most competitive for outdoor billboards in Lagos, without compromising impact.
How to Book This Billboard with Xpark360
We’ll confirm the date range and visibility direction.
You can provide billboard-ready artwork or let us design something eye-catching for you.
Once approved, your board goes live within 3–5 working days.
We’ll send you photos and a confirmation once mounted — simple and smooth.
Frequently Asked Questions (FAQs)
It’s 3 meters by 6 meters in size — large enough to dominate local street visibility without being too high up to miss.
No, this is a reflective daylight-only billboard — best viewed from sunrise to sunset. For night visibility, we recommend pairing with a lit location.
We typically offer 4-week minimums, but 2-week bursts can be arranged at a premium rate and subject to availability.
Absolutely. It’s perfect for banks, FMCGs, telcos, religious crusades, political ads, educational institutions, and market-entry promotions.
You’re looking at consistent exposure to a high-volume, mobile, and working-class population with repeated daily impressions.