Lagos is a hub of activities tilted towards commerce. A home to numerous markets, industries, trade, financial services, agencies and any commercial activity you can think of. However, many businesses in Lagos have evolved with the sole aim of being at the forefront of every customer’s mind. A number of them have developed and modified certain strategies to be at their customer’s beck and call by investing in effective marketing and branding aimed at creating a strong brand identity. As such, there is a cogent need for advertising agencies in Nigeria. Thus, advertising agencies are as important as the businesses themselves.
Importance of Advertising Agencies in Nigeria
Advertising agencies in Nigeria have erupted overtime in order to meet the unique needs of businesses. There has been a significant expansion of these agencies in Lagos to cater for the specific requirements and challenges faced by businesses in Lagos. These advertising agencies also play a vital role in helping businesses achieve their objective in this competitive market. Here are some importance of advertising agencies in Nigeria;
- They help businesses identify and understand their target audience, analyze competitors, and identify marketing trends that resonate with their audience.
- They help businesses communicate with their audience and increase sales revenue
- Advertising agencies in Nigeria create strong and memorable brand identities in the mind of their audience; they help in shaping brand’s perception and driving customers’ participation.
- They create comprehensive campaign and marketing strategy plans tailored to a specific goal
- Advertising agencies have unlimited access to media resources, product facilities and industrial networks that would help businesses thrive in a competitive market
- Agencies often specialize in tangible knowledge and skills that would contribute in successful campaigns
Advertising agencies in Lagos provide inestimable services that would help businesses bloom in her bustling economic hub.
Factors To Choosing Top Advertising Agencies in Nigeria
There are a number of advertising agencies in Nigeria as a whole and quite a number in Lagos as a commercial-centric hub. Thus, it is necessary for a potential consultee to look out for some top agency qualities. Below are a number of factors to look out for;
- Agencies with exposure/experience and competence in your specific niche; review their work and check for feedback from clients.
- Evaluate agencies with the ability to develop comprehensive creative ideas and marketing plans in tune with your business goals.
- Ensure that these agencies have experience in mobile marketing strategies to reach a wider audience.
- Check for advertising agencies who prioritize customer’s satisfaction; an agency with exceptional customer service skill and experience and is able to maintain a working relationship with their clients.
- Review successful results done for previous clients.
- Consider their ability to demonstrate a positive return on investment (ROI) for their clients.
- Check if these agencies’ websites can easily be found on SERPs.
- Be sure that these agencies have a physical location.
Advertising agencies in Nigeria are as important as businesses themselves. They are an integral part of any successful company and they should be meticulously selected for best results.
Top Ranking Advertising Agencies in Nigeria
Below are some top ranking advertising agencies in Nigeria.
Based on the parameters listed above in choosing advertising agencies in Nigeria, they have met and surpassed these expectations:
- OUTDOORS.NG ( Outdoors.ng )
Outdoors.ng is a mother brand that specializes in offering marketing solutions designed to boost brand awareness and drive sales; it helps brands increase their value, visibility, market share, traffic and sales, revenue growth and turn prospects into raving fans. Its general consultation is to execute outdoor campaigns for clients including media buying, creative concept development, planning and placements. Outdoors.ng offers services to B2C or B2B kinds of business.
Its primary services include;
- 360 Advertising
- Creative communications
- PR(Public Relation)
- SEO, SEM, and Google Ads
- Experiential Marketing
- Digital Marketing
- Branding
- Media Planning and Buying
- Social Media Marketing. Here are some notable campaigns;
- Boomplay Billboard Advertising Campaign
This award winning advertising agency in Nigeria is proficient in all forms of outdoor media such as Unipole, Ganty, LED Billboard, Wall Drape, Lamp Post, Roof Top, Trivision/Ultrawave, Portrait, Backlit/Landscape, Bridge Panel, Mega Billboard, Long Banner, Mobile Billboard, Bus Exterior, Convenience Store Posters or Pump-Top ads and so much more.
Outdoors.ng has also created these marketing initiatives that have gained relevant recognition. Here are some glimpse of campaigns executed for clients;
- Boomplay Billboard Advertising Campaign
- Jumia Foods Billboard Advertising Campaign
- Paystack Billboard Advertising Campaign
- Oracle Billboard Advertising Campaign
- Puma Billboard Advertising Campaign
These notable campaigns increased streams and downloads, the quality of these brands’ awareness, customer engagement and revenue, respectively.
Check out some reviews from clients:
We placed our first billboard in 2019, so naturally, there was a lot we knew little about. Outdoors and Billboards Nigeria, however, made the entire process simple and seamless – from getting us a good location at a good price, to helping with all the behind the scenes logistics. —PAYSTACK
We worked with Outdoors.ng Lagos, as our first outdoor advertising agent. At first, we were a bit skeptical about the promotion but the team made the job simple and robust for us. We were happy we chose them. I’m proud of their young and industrious team. I can comfortably recommend them for others, they’re doing a good job. —SANUSI, O.S_ANCHOR UNIVERSITY
As a busy marketing executive, sourcing for individual agencies in charge of outdoor billboards used to be a challenge but with the advent of outdoor.ng, I am rest assured of getting value for every marketing kobo with their professional team for over 2 years now.—OLUWASANYA TOSIN_ICM CAPITAL
- XPARK360 ( Xpark360 )
Xpark360 is one of the best international branding, marketing, and advertising agencies in Nigeria that develops unusual digital solutions for ambitious and reinventing brands. XPark360 is a force that applies creativity in the form of sparks of brilliant solutions igniting an inferno of desired results that keeps the connection between brands and their target audience ablaze. The acclaimed agency’s aim is to be every brand’s Cannot-Do-Without, and to achieve this aim, as stated on its webpage Xpark360 is by ‘delivering explosive and unorthodox marketing communications solutions that ignite intense and mutually beneficial brand- to – audience relationships’ with the purpose of communicating unorthodox services to the satisfaction of its clients.
Xpark360 is unique with its approach, adopting a process that is simple, effective and centered around its clients. Its process is coined into this acronym RICE;
R- Research
I- Ideation
C- Communication
E- Evaluation
Xpark360 works with brands of all sizes from local businesses to international companies starting with a deep dive into the brand’s profile, goals and audience and helping to craft tailored strategies that resonate and deliver results.
Its primary services are;
- Advertising
- Digital Marketing
- Experiential Marketing
- Branding
- Media Planning and buying
- Graphics Designs
- Public Relation
- SEO
- Creative communication and Ideation
- Brand Strategy
Here are some successful sneak peeks campaigns carried out by xpark360
- Royal Air Maroc’s successful campaign; this campaign increased Royal Air Maroc’s visibility and customer engagements.
- Let’s Chat creative campaign; this campaign drove significant app download and positioned Let’s Chat as the go-to choice for affordable communication.
There are no businesses without clients, no clients without sufficient awareness and no awareness without advertising agencies. This is to say that advertising agencies and businesses are interdependent. Thus, when you get in touch with exceptional advertising agencies in Nigeria it is wise never to let go as it could be the fountain for a fulfilling business.