The world of advertising is always changing, especially media planning and buying. The technology, the platforms, and most importantly, the consumers are all different than they were even five years ago. And in order to keep up with this ever-changing landscape, your advertising strategy needs to change too. That’s where we come in.
We understand that in marketing communications, what is said is as important as where it is said. we specialize in media planning and buying. We understand the ins and outs of all the different advertising platforms, and more importantly, can help you reach your target audience with the right message through the most effective channels.
We offer media planning and buying services covering Out-Of-Home, Television, Radio, and Digital Advertising for brands, and can handle all aspects of the buying process, from negotiating rates to placing orders and tracking delivery
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FAQs
Xpark 360 Media Planning and Buying
What does Xpark 360 media agency do?
Xpark 360 has research, planning and insight expertise that can ensure your ad pounds are spent reaching the right people. Automated creative should be part of the solution, not a long-term replacement – media agencies should offer creative solutions without offering campaign solutions
How are you different from other media buying agencies in Nigeria?
We have over 15 years of experience in media planning and buying. And before we make recommendations, we research the market to make sure that it aligns with your campaign objectives.
How much should my brand spend on media buying?
While a large media buying budget is helpful, the efficiency of your media planning and buying makes all the difference. If you intend to match the high spending of your competitors in the market without conducting proper media buying research, you will end up wasting a significant portion of your budget. When developing a media buying strategy, we try to figure out how much revenue you need to generate to justify that media buying spend.
Should my company spend money on media buying like my competitors?
While we advise you to monitor your competitors’ media buys to gain insight into their advertising strategy, we also insist that you do not try to copy them. Media buying should come from the strength of your brand; simply copying your competitors plays into their strength.
How can I contact the Xpark360 Media Agency?
Call Xpark360 Media Agency at 08146972689 or email info@xpark360.com. Our customer support team will be happy to help you with information and explanations.
Does my company need a media planning and buying agency?
In most cases, companies, from startups to corporations, have in-house marketing managers who handle marketing tasks but they do not understand media buying in Nigeria. We take care of media buying for companies that want to cut wasteful spending on media buying and advise them on audience placement.
What can effective media buying do for my company?
An effective media buying campaign should not only bring inquiries, but if targeted and communicated well, should also result in good leads and sales. Our advertising for businesses has resulted in improved company image, lead generation, sales promotions and new location openings.
What media buying services do you offer?
Our media buyers are specialists in buying radio, television and print media in Nigeria. They are good at achieving maximum brand exposure for your target audience with the smallest budgets.
I have a limited budget for media buying. What is your media buying strategy for my company?
We always believe that a superior communications, media planning and buying strategy with a reasonable budget is the clear winner in most cases. Our media planners help companies in Nigeria make the right decision on the best media channels. In most cases, we develop a blended approach that includes outdoor, TV, radio and online media buying.
Do you offer media buying services outside Lagos State?
Yes, we do. Our current inventory of outdoor, television, and radio media buying includes more than 5000 media outlets across the 36 states and the Federal Capital Territory of Abuja. While we buy media particularly frequently in Lagos, Abuja, Ibadan, Port Harcourt and Kano, we offer a rich network of media buying opportunities nationwide.