30+
PARTNAR STATIONS
MILLION
DAILY LISTENERS
3
MAJOR REGIONS
Radio Is Personal.
And it doesn't feel like advertising.
It’s on during traffic. In offices. In shops. At home. Every single day.
When your message runs on the right station, at the right time, in a voice people trust, it doesn’t feel like advertising. It feels familiar.
That familiarity drives recall, and recall drives action.
Most brands waste money on radio because they guess stations, time slots, and messaging. Xpark360 removes the guesswork and turns radio into a performance channel.
Not sure which stations or time belts would work best for your audience? We’ll recommend the right mix based on real listenership data.
WHY BRANDS CHOOSE XPARK360
01
Direct Partnerships with Nigeria's Most-Listened-To Stations
We have media buying arrangements with the stations your audience is already tuning into:
Wazobia FM
Cool FM
Beat FM
15+ Stations
02
Radio Ads People Actually Remember
Every recommendation is informed by traffic flow, congestion patterns, audience movement, and proximity to commercial hubs. This means higher recall, stronger Sperformance, and better ROI.
03
Data-Driven Media Planning
From creative optimisation and premium printing to installation, permits, and monitoring, we handle everything.
Our Station Network
LAGOS
Wazobia FM
Cool FM
Beat FM
Rhythm FM
Nigeria Info
Lagos Talks
ABUJA
Every recommendation is informed by traffic flow, congestion patterns, audience movement, and proximity to commercial hubs. This means higher recall, stronger Sperformance, and better ROI.
Port Harcourt + National
From creative optimisation and premium printing to installation, permits, and monitoring, we handle everything.
Entering the Nigerian Market?
Radio Gets You Heard Locally.
- Cultural adaptation of scripts and messaging
- Station selection guided by regional listenership data
- Fully managed local production, no outsourcing
- Clear reporting and cross-time-zone coordination
Radio remains one of the most effective ways to reach Nigerian audiences, but selecting the right stations, languages, and time belts requires real local insight.
We help foreign brands and regional teams adapt their message for Nigerian airwaves. From script localisation to media buying and production, we turn your global strategy into culturally relevant conversations people actually listen to.
Running a campaign in Nigeria from abroad? Let’s align your global messaging with the right local stations.
Multiple Formats, Maximum Impact
30+
Partner Stations
3
MAJOR REGIONS
15+
REGIONAL STATIONS
Pre-recorded spots (15s, 30s, 60s)
Live Mentions by On-Air Personalities
Sponsored Shows & Segments
Jingles & Audio Branding
Station Takeovers
News, Traffic & Sports Sponsorship
Campaigns That Demand
Frequency
Retail & FMCG
drive foot traffic and stay top of mind
Event & Promotions
build buzz fast
Service Businesses
reach commuters who need your service
Political campaigns
reach voters at scale
Brand awareness
dominate key routes leading up to your event
Why Radio Advertising Still
Works
Unavoidable Visibility
Your audience can't scroll past, skip, or block a billboard
Daily Repetition Builds Trust
Same commute = same billboard = brand familiarity
Mass Reach, Targeted Placement
Thousands of impressions daily in your exact target area
Supports Omnichannel Strategy
Reinforces your digital, TV, and radio campaigns
Cost-Effective Frequency
One billboard = weeks of daily exposure for a fixed cost
Local Market Dominance
Own a route, own the conversation in that corridor
Results That Speak
” Xpark360 helped us achieve consistent brand recall across Lagos and Abuja. The planning, production, and execution were spot on. “
—Marketing Review, [Brand Name]
Transparency at Every Step
We believe you deserve full clarity before committing your marketing
budget.
Station and time-belt recommendations based on data
Professional in-house production
Priority access to premium slots
Transparent scheduling and reporting
One team managing the entire campaign
One Partner. Full Execution.
-
Better media buying Direct station relationships give you stronger placement options.
-
Creative that connects Scripts and jingles produced to sound natural on Nigerian radio.
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Smart scheduling Time belts selected using real listenership behaviour.
-
Full-service delivery From concept to broadcast, everything handled in-house.
-
Consistent reach We optimise frequency so your message stays top of mind.
WANT YOUR BRAND HEARD EVERY DAY?
Let’s plan a radio campaign that sticks, with the right message, on the right stations,
at the right time.