When it comes to premium outdoor advertising locations in Lagos, few addresses command as much attention as UBA House Marina. This iconic 20-story structure at 57 Marina, Lagos Island, isn’t just the headquarters of United Bank for Africa, it’s a strategic hub for high-impact billboard advertising that reaches thousands of commuters daily.
Why Billboards at UBA House Marina Are Effective
UBA House Marina stands as one of Lagos Island’s most recognizable landmarks, making it an exceptional location for outdoor advertising that delivers measurable results. Understanding why billboards perform so well at this location helps brands maximize their advertising investment.
1. Unmatched Traffic Volume and Exposure
The Marina area experiences some of the highest traffic volumes in Lagos, with commuters traveling to and from Apongbon, Eko Bridge, and other major routes. Traffic data estimates show 44,500+ vehicles daily, as Eko Bridge serves as one of the primary routes for Lagosians entering and exiting Lagos Island. The Marina area accommodates over 2,000 cars daily between Monday and Friday, with numbers climbing to approximately 3,000 on Saturdays due to market activity.
This consistent daily traffic translates to over 312,300 eyeball impressions daily for well-positioned billboards, ensuring your message reaches a massive audience repeatedly.
2. High-Value, Concentrated Audience
UBA House Marina attracts a premium demographic that most brands desire:
- Banking and financial services executives
- Corporate decision-makers and business owners
- Government officials conducting business
- Legal and professional services clients
- High-net-worth individuals
This concentration of affluent, influential professionals makes every impression more valuable than locations with general consumer traffic.
3. Slow-Moving Traffic Enhances Message Retention
Unlike highway billboards where vehicles speed past, the Marina area often experiences traffic congestion during peak hours. While frustrating for commuters, this creates a golden opportunity for advertisers, drivers and passengers have more time to read, digest, and remember your message.
4. Multiple Touchpoints Throughout the Week
Most professionals pass through Marina multiple times weekly for banking, business meetings, or commuting. This frequency creates repeated exposure, which is crucial for:
- Brand recall and recognition
- Message reinforcement
- Converting awareness into action
5. Prestigious Location Enhances Brand Perception
Advertising at UBA House Marina associates your brand with one of Nigeria’s premier financial districts. This location equity can elevate your brand’s perceived status, credibility, and trustworthiness, especially valuable for financial services, luxury goods, and B2B companies.
6. Strategic Proximity to Decision-Making Centers
With major banks, corporate headquarters, and government offices nearby, your billboard reaches people when they’re in “business mode”, making it ideal timing for B2B services, professional development offers, and corporate solutions.
7. Exceptional Physical Visibility
With UBA House Marina towering at approximately 79.25 meters, billboards in this vicinity benefit from clear sightlines and minimal obstruction. The building itself serves as a landmark, helping people remember “that billboard near UBA House.”
Best Spots in UBA House Marina for Billboard Placement
Choosing the right billboard location near UBA House Marina can significantly impact your campaign’s effectiveness. Here are the top-performing spots based on traffic patterns, visibility, and audience engagement.
1. Broad Street Behind UBA House (Premium LED Spot)
Location Profile:
- Exact Position: Broad Street at Apongbon, directly behind UBA House Marina
- Board Type: Single-faced LED display
- Dimensions: 5m (H) x 8m (W) – Landscape
- GPS: Approximately 6.455°N, 3.389°E
Why It’s Effective:
- Captures traffic flowing from multiple directions toward Apongbon junction
- Positioned at a natural viewpoint where traffic slows
- LED format allows multiple advertisers to share space at different times
- High visibility during evening hours when illuminated
- Direct sightline for vehicles approaching from Marina Street
Best For: Financial services, real estate, premium consumer goods, technology brands
Daily Impressions: 70+ rotations reaching approximately 44,500 vehicles
2. Marina Street Facing UBA Head Office (Mega Board Position)
Location Profile:
- Exact Position: Along Marina Street with direct view of UBA headquarters
- Board Type: Mega board – Static/Vinyl
- Dimensions: 15m (H) x 40m (W) – 600 square meters
- GPS Coordinates: 6°27’16.8″N 3°22’58.7″E
Why It’s Effective:
- Largest billboard format in the immediate UBA House Marina area
- Captures traffic heading toward UBA headquarters, Apongbon, and Eko Bridge
- Extended viewing time due to traffic patterns
- Iconic positioning makes it a landmark reference point
- Maximum visual impact due to sheer size
Best For: Major brand campaigns, product launches, corporate branding, national campaigns
Daily Impressions: Approximately 312,300 eyeballs from 44,500+ vehicles
3. Marina Blue Line Metro Station (Transit Advertising)
Location Profile:
- Position: Inside and outside Marina Station concourse
- Format: Pillar branding, wall wraps, platform screens
- Passenger Flow: Up to 150,000 daily commuters
Why It’s Effective:
- Captive audience with dwell time of 5-15 minutes
- Young, tech-savvy, urban professional demographic
- Close proximity to UBA House Marina ensures overlap with banker/business audience
- Multiple touchpoints (entrance, platform, concourse)
- Growing ridership as Blue Line expands
Best For: Mobile apps, fintech services, educational programs, e-commerce, lifestyle brands
Strategic Advantage: Complements outdoor billboards by reaching the same professionals during their commute
4. Eko Bridge Approach Near Marina (Highway Billboard)
Location Profile:
- Position: Along the Eko Bridge approach from Lagos Island
- Board Type: Large format static or LED
- Traffic Direction: Bi-directional (entering and exiting Lagos Island)
Why It’s Effective:
- Captures commuters before they reach Marina/Apongbon intersection
- Benefits from slower bridge traffic during peak hours
- Serves as “gateway” messaging for those entering the financial district
- High frequency exposure for daily commuters
Best For: Banking products, insurance, investment services, automotive brands
Daily Reach: 44,500+ vehicles using this primary route
5. Apongbon Junction (Intersection Billboards)
Location Profile:
- Position: At the busy Apongbon junction near UBA House Marina
- Board Type: Multiple smaller format boards or corner positions
- Traffic Pattern: Multi-directional intersection
Why It’s Effective:
- Natural stop point where traffic congregates
- Multiple viewing angles as vehicles turn
- High pedestrian traffic from nearby bus stops
- Longer viewing time at traffic signals
Best For: Retail banks, telecommunications, consumer services, quick-service restaurants
Unique Advantage: Reaches both vehicular and pedestrian audiences simultaneously
6. Marina/Broad Street Corner Position
Location Profile:
- Position: Corner placement at Marina and Broad Street intersection
- Board Type: Double-faced or corner wrap billboard
- Visibility: Two-way traffic exposure
Why It’s Effective:
- Captures traffic from two major arteries
- Corner positioning provides extended viewing angles
- Less competition from adjacent buildings
- Strategic for brand dominance in the area
Best For: Brands seeking maximum visibility and market leadership positioning, look us up
Billboard Placement Strategy Matrix

Choosing the Right Spot for Your Brand
For Maximum Reach: Select the Marina Mega Board facing UBA Head Office for unparalleled exposure
For Targeted Business Audience: Choose Broad Street LED or Eko Bridge approach to reach professionals
For Tech-Savvy Demographics: Invest in Marina Metro Station transit advertising
For Multi-Touch Strategy: Combine outdoor billboards with transit advertising to dominate the UBA House Marina advertising landscape
For Budget Optimization: Start with shorter-term LED campaigns at Broad Street to test messaging before committing to annual mega board contracts
Site Visit Recommendations
Before finalizing your billboard placement near UBA House Marina, conduct site visits at:
- Morning rush (7:00-9:30 AM): Observe traffic patterns and visibility
- Lunch hours (12:00-2:00 PM): Assess midday exposure and pedestrian traffic
- Evening rush (4:00-7:00 PM): Check illumination and congestion points
- Saturdays: Evaluate weekend traffic and different audience composition
Working with experienced outdoor advertising agencies familiar with UBA House Marina ensures you secure the most effective spots for your specific campaign objectives.
Average Cost of Billboards at UBA House Marina
Understanding the investment required for billboard advertising at UBA House Marina is essential for effective budget planning. Costs vary significantly based on format, size, location specificity, and campaign duration.
Digital LED Billboard Pricing
LED Billboard Along Broad Street Behind UBA House
- Daily Rate: ₦280,000 – ₦350,000
- Weekly Campaign: ₦1,800,000 – ₦2,200,000 (discounted rates available)
- Monthly Investment: ₦8,000,000 – ₦10,000,000
- Quarterly Package: ₦22,000,000 – ₦28,000,000 (best value per day)
Digital billboards offer flexibility with content rotation and time-of-day targeting, making them ideal for brands running multiple campaigns or testing different messages.
Static Mega Board Pricing
Mega Board Facing UBA Head Office Along Marina Street
- Monthly Base Rate: ₦3,500,000 – ₦6,500,000
- 3-Month Campaign: ₦9,500,000 – ₦18,000,000
- 6-Month Campaign: ₦18,000,000 – ₦35,000,000
- Annual Rate: ₦35,000,000 – ₦65,000,000 (significant monthly savings)
Premium positions directly facing UBA House Marina or on primary traffic routes command the higher end of these price ranges due to superior visibility and traffic volume.
Transit Advertising at Marina Station
Blue Line Metro Station Branding
- Pillar Branding: ₦4,300,000 per month
- Concourse Advertising: ₦3,500,000 – ₦5,000,000 per month
- Platform Screens: ₦2,800,000 – ₦4,000,000 per month
- Full Station Takeover: ₦12,000,000 – ₦15,000,000 per month
With up to 150,000 daily commuters, Marina Station advertising offers complementary exposure to billboard campaigns.
Additional Cost Considerations
When budgeting for billboards at UBA House Marina, factor in these additional expenses:
APCON Vetting Fees:
- Regular vetting process (5-10 business days): ₦25,000
- Express vetting (2-3 business days): ₦150,000
- Super-fast vetting (24-48 hours): ₦280,000
- Foreign models/talent: Additional ₦500,000
Production and Installation:
- Vinyl printing for mega boards: ₦150,000 – ₦400,000
- Digital content creation for LED: ₦50,000 – ₦200,000
- Installation and mounting: ₦100,000 – ₦300,000
- Maintenance (LED billboards): ₦50,000 – ₦100,000 monthly
Agency and Management Fees:
- Campaign planning and strategy: 10-15% of media budget
- Creative design services: ₦200,000 – ₦800,000
- Ongoing campaign management: 5-10% of media budget
Cost Comparison: UBA House Marina vs. Other Lagos Locations
To contextualize UBA House Marina pricing:
- Lekki Toll Gate LED: ₦400,000 – ₦500,000 daily (higher traffic, broader demographic)
- Third Mainland Bridge Mega Board: ₦4,500,000 – ₦8,000,000 monthly (maximum reach)
- Ikeja Cantonment LED: ₦200,000 – ₦300,000 daily (residential area, lower rates)
- Falomo Roundabout: ₦5,000,000 – ₦7,500,000 monthly (comparable premium location)
UBA House Marina offers competitive pricing for its premium positioning and targeted business audience.
Factors That Affect Billboard Costs at UBA House Marina
- Exact positioning: Boards directly facing the UBA building command 20-30% premium pricing
- Direction of traffic flow: Boards facing incoming traffic (toward Apongbon/Eko Bridge) typically cost more
- Viewing angles: Billboards with perpendicular viewing angles cost 15-25% more
- Illumination: LED and lit boards cost 40-60% more than non-illuminated static boards
- Size and format: Larger mega boards (600+ sqm) command premium rates
- Campaign timing: Peak business seasons (Q4, January) may see 10-15% rate increases
- Contract duration: Longer commitments (6-12 months) secure 15-25% discounts
Average ROI Expectations
Brands advertising at UBA House Marina typically report:
- Brand awareness increase: 35-60% among target demographics
- Website traffic boost: 25-45% during campaign periods
- Sales inquiry increase: 20-40% for B2B services
- Cost per thousand impressions (CPM): ₦25 – ₦45 (highly competitive)
These metrics make UBA House Marina billboards a cost-effective investment for brands targeting Lagos Island’s business community.
Target Audience at UBA House Marina
The UBA House Marina area attracts a diverse but affluent demographic:
- Banking and financial services professionals
- Corporate executives and business owners
- Government officials and civil servants
- Retail and wholesale traders
- Daily commuters from Victoria Island, Lekki, and Mainland Lagos
This concentration of high-net-worth individuals and decision-makers makes UBA House Marina ideal for:
- Financial services and banking products
- Premium consumer goods
- Professional services (legal, consulting, accounting)
- Real estate developments
- Technology solutions and B2B services
- Luxury automobile brands
How to Book Billboard Space at UBA House Marina
Step 1: Select Your Advertising Partner
Work with reputable outdoor advertising agencies that manage inventory around UBA House Marina, such as:
- Alternative Adverts Ltd
- Alliance Media
- XLBillboards
- Outdoors.ng
- Kong Marketing Agency
Step 2: Choose Your Billboard Format
Decide between digital LED, static mega boards, or transit advertising based on your budget, message complexity, and campaign duration.
Step 3: Design Your Advertisement
Create compelling visuals that:
- Feature clear, readable text from a distance
- Use high-contrast colors for visibility
- Include your logo prominently
- Communicate one primary message
- Add a clear call-to-action
Step 4: Obtain APCON Approval
The Advertising Practitioners Council of Nigeria (APCON) must approve all outdoor advertisements. Your agency typically handles this process, which takes 5-10 business days for regular vetting.
Step 5: Production and Installation
Once approved, your billboard undergoes:
- Professional printing or digital content creation
- Quality control checks
- Installation by certified teams
- Final inspection and activation
Maximizing ROI on UBA House Marina Billboards
Best Practices for Billboard Success
Keep messaging simple: With only 3-7 seconds of viewer attention, focus on one key message.
Use bold typography: Ensure text is readable from 200-300 feet away.
Leverage location context: Reference Marina, Lagos Island, or financial services to create local relevance.
Time your campaign strategically: Launch during high-traffic periods like year-end business season or major industry events.
Combine with digital marketing: Use QR codes or memorable URLs to drive online engagement.
Monitor and measure: Track website traffic spikes, brand mention increases, and sales inquiries during your campaign.
Campaign Duration Recommendations
- Brand awareness: 3-6 months minimum for message retention
- Product launches: 1-2 months around launch period
- Event promotion: 2-4 weeks leading up to event
- Seasonal campaigns: Align with key shopping or business periods
Regulatory Requirements: ARCON & LASAA Compliance
Operating billboard advertisements near UBA House Marina requires strict adherence to Nigerian advertising regulations. Understanding and complying with both the Advertising Regulatory Council of Nigeria (ARCON) and the Lagos State Signage and Advertisement Agency (LASAA) requirements is essential for legal operation and avoiding penalties.
ARCON (Advertising Regulatory Council of Nigeria) Compliance
ARCON is the federal regulatory body responsible for vetting and approving all advertising content in Nigeria, including outdoor billboards at UBA House Marina.
ARCON Vetting Requirements
Mandatory Advertisement Vetting: All billboard content must receive ARCON approval before display. This includes:
- New advertisement designs and creative
- Modified or updated campaigns
- Content featuring foreign models or talents
- Any messaging changes, even minor text edits
Vetting Process Timeline and Fees:
- Regular Vetting: 5-10 business days processing – ₦25,000 fee
- Express Vetting: 2-3 business days processing – ₦150,000 fee
- Super-Fast Vetting: 24-48 hours processing – ₦280,000 fee
- Foreign Model/Talent Usage: Additional ₦500,000 levy
Submission Requirements: To submit your billboard for ARCON vetting, provide:
- Completed ARCON vetting application form
- High-resolution artwork/design files (PDF or JPEG)
- Copy of company’s CAC registration documents
- Advertising Practitioners Council of Nigeria (APCON) practicing license (for agencies)
- Evidence of payment for vetting fees
- Brand authorization letter (if agency is submitting on behalf of client)
ARCON Content Standards
Your billboard at UBA House Marina must comply with these content regulations:
Prohibited Content:
- Misleading or false claims about products/services
- Content that undermines national security or public order
- Indecent, obscene, or sexually explicit imagery
- Discriminatory messaging based on ethnicity, religion, or gender
- Unsubstantiated superlative claims (“best,” “number one”) without proof
- Advertisements promoting tobacco products
- Alcohol advertising near schools or religious institutions
Required Elements:
- Clear brand identification
- Truthful product representations
- Disclaimer text where legally required (financial services, pharmaceuticals)
- Nigerian content ratio compliance (70% local content for productions over ₦5 million)
Special Category Rules:
- Financial Services: Must include risk warnings and regulatory disclosures
- Pharmaceuticals: Require NAFDAC number and appropriate disclaimers
- Real Estate: Must verify property ownership and development approvals
- Gambling/Betting: Require National Lottery Regulatory Commission approval
ARCON Penalties for Non-Compliance
Operating unapproved billboards at UBA House Marina risks:
- Immediate removal orders
- Fines ranging from ₦100,000 to ₦5,000,000
- Prosecution of advertiser and agency
- Suspension of future vetting approvals
- Public censure and brand reputation damage
LASAA (Lagos State Signage and Advertisement Agency) Compliance
LASAA regulates the physical structure, placement, and operation of billboards in Lagos State, including those around UBA House Marina.
LASAA Registration and Licensing
Billboard Permit Requirements: Before installing any billboard near UBA House Marina, you must obtain:
- LASAA Registration Certificate
- Application fee: ₦50,000 – ₦100,000 depending on billboard size
- Processing time: 2-4 weeks
- Valid for 12 months, renewable annually
- Billboard Installation Permit
- One-time permit for each billboard location
- Structural engineering assessment required
- Environmental impact consideration
- Fee varies by location and size: ₦500,000 – ₦2,000,000 for premium locations
- Annual Billboard License
- Mega boards (600 sqm): ₦1,500,000 – ₦3,000,000 annually
- LED billboards: ₦2,000,000 – ₦4,000,000 annually
- Standard billboards: ₦500,000 – ₦1,200,000 annually
License Renewal: LASAA licenses must be renewed 30 days before expiration to avoid:
- 25% penalty charges
- Potential seizure or covering of billboard
- Accumulation of arrears with interest
LASAA Structural and Safety Standards
Billboards at UBA House Marina must meet these technical requirements:
Structural Engineering:
- Certified structural integrity assessment by COREN-registered engineer
- Wind load calculations for Lagos coastal conditions
- Foundation depth and stability certification
- Seismic consideration (though minimal in Lagos)
- Regular maintenance schedule submission
Electrical Safety (for LED Billboards):
- Certification from qualified electrical engineer
- Proper earthing and surge protection
- Fire safety compliance
- Energy efficiency documentation
- Emergency shutdown systems
Height and Setback Requirements:
- Minimum clearance from road surface: 5.5 meters
- Setback from road edge: As specified by location (typically 2-5 meters)
- Maximum height restrictions: Varies by zone (check specific Marina regulations)
- No obstruction of traffic signals or signage
Maintenance Standards:
- Quarterly structural inspections (documented)
- Immediate repair of damaged elements
- Weathered/faded advertisements must be replaced within 14 days
- LED screen malfunction correction within 48 hours
LASAA Compliance Inspections
LASAA conducts regular and random inspections around UBA House Marina checking for:
- Valid current licenses displayed on billboard structures
- Structural integrity and safety compliance
- Advertisement matching approved ARCON vetting
- Proper illumination (not causing traffic hazards)
- Environmental impact (no obstruction of drainage, trees)
LASAA Penalties for Violations
Non-compliance with LASAA regulations results in:
- Unlicensed Billboards: Immediate removal and ₦500,000 – ₦5,000,000 fine
- Expired Licenses: 25% penalty plus daily accruing charges
- Structural Violations: Forced removal at owner’s expense plus fines
- Safety Hazards: Criminal prosecution and billboard demolition
- Illegal Modifications: ₦200,000 – ₦1,000,000 penalty
Dual Compliance Strategy for UBA House Marina Billboards
Successfully operating billboards at UBA House Marina requires coordinated compliance with both agencies:
Step 1 – LASAA First (Structure):
- Secure land/building agreement for billboard placement
- Submit structural plans to LASAA
- Obtain installation permit
- Complete construction and inspection
- Receive operational license
Step 2 – ARCON Second (Content):
- Develop billboard creative and messaging
- Submit artwork to ARCON for vetting
- Receive vetting approval certificate
- Display approval certificate number on billboard structure
Step 3 – Ongoing Compliance:
- Maintain valid LASAA licenses (renew annually)
- Update ARCON vetting for any content changes
- Conduct required structural inspections
- Keep documentation accessible for surprise audits
- Monitor regulatory changes and updates
Working with Compliance Experts
Most outdoor advertising agencies serving UBA House Marina handle regulatory compliance as part of their service package:
Agency Compliance Services Include:
- ARCON vetting submission and follow-up
- LASAA license application and renewal management
- Structural engineering coordination
- Compliance documentation maintenance
- Regulatory relationship management
- Penalty mitigation and resolution
Agency Compliance Fees: Typically 5-10% of total campaign budget or flat fees of ₦200,000 – ₦500,000 per campaign.
Recent Regulatory Updates (2024-2025)
Stay informed about recent changes affecting UBA House Marina billboards:
- ARCON Digital Compliance: New guidelines for digital billboard content rotation and frequency
- LASAA LED Standards: Updated technical specifications for LED displays in premium locations
- Environmental Regulations: Enhanced requirements for sustainable materials and energy efficiency
- Content Sensitivity: Stricter enforcement of cultural and religious sensitivity in Lagos Island financial district
Compliance Checklist for UBA House Marina Billboards
Before launching your campaign, verify:
ARCON Requirements:
- ✓ Artwork submitted and vetted
- ✓ Approval certificate received
- ✓ Foreign talent levy paid (if applicable)
- ✓ Content meets all standards
- ✓ Approval number visible on billboard
LASAA Requirements:
- ✓ Current billboard license obtained
- ✓ Structural certification valid
- ✓ Permits prominently displayed
- ✓ Insurance coverage active
- ✓ Maintenance schedule established
Operational Compliance:
- ✓ Advertisement matches approved artwork exactly
- ✓ Lighting operates correctly (LED billboards)
- ✓ No structural damage present
- ✓ Agency contact information accessible
- ✓ Emergency response plan in place
Resources and Contact Information
ARCON (Advertising Regulatory Council of Nigeria):
- Website: www.arcon.gov.ng
- Vetting Portal: arconportal.gov.ng
- Lagos Office: Plot 1678, Olakunle Bakare Close, Victoria Island, Lagos
LASAA (Lagos State Signage and Advertisement Agency):
- Website: lasaa.lagosstate.gov.ng
- Head Office: Oba Akinjobi Way, GRA, Ikeja, Lagos
- Helpline: +234-1-LASAA-HELP
Maintaining strict compliance with both ARCON and LASAA regulations ensures your UBA House Marina billboard campaign operates smoothly, avoids costly penalties, and protects your brand reputation in Nigeria’s premier business district.
Comparing UBA House Marina to Other Lagos Billboard Locations
UBA House Marina vs. Lekki Toll Gate
- UBA House Marina: Higher concentration of business professionals; premium pricing
- Lekki Toll Gate: Larger traffic volume (85,000+ vehicles daily); mixed demographic
UBA House Marina vs. Third Mainland Bridge
- UBA House Marina: Targeted corporate audience; slower-moving traffic allows better readability
- Third Mainland Bridge: Maximum reach (150,000+ vehicles); fast-moving traffic requires simpler messaging
UBA House Marina vs. Ikeja Cantonment
- UBA House Marina: Financial district positioning; upscale audience
- Ikeja Cantonment: Residential and commercial mix; lower rates (₦200,000 per day)
Case Studies: Successful Campaigns at Marina
While specific campaign data is proprietary, brands that have successfully leveraged Marina area billboards include major banks, telecommunications companies, real estate developers, and premium consumer brands, all seeking to reach Lagos Island’s influential business community.
Future of Billboard Advertising at UBA House Marina
The Marina area continues evolving with infrastructure developments like the Blue Line Metro expansion. This growth will:
- Increase daily foot and vehicular traffic
- Create new transit advertising opportunities
- Enhance digital billboard capabilities with programmatic features
- Provide better audience measurement and attribution tools
Conclusion: Is UBA House Marina Right for Your Brand?
UBA House Marina represents one of Lagos’s most prestigious outdoor advertising locations. If your target audience includes business professionals, financial services clients, or high-net-worth individuals, investing in billboard space near this iconic landmark can significantly boost brand visibility and credibility.
The combination of high daily traffic, affluent demographics, and prime positioning makes UBA House Marina an exceptional choice for brands seeking premium exposure in Nigeria’s commercial capital.
Ready to Advertise at UBA House Marina?
Partner with experienced outdoor advertising agencies to secure the best billboard positions and rates. With proper planning, compelling creative, and strategic timing, your billboard campaign at UBA House Marina can deliver measurable results and lasting brand impact.
