Bigger Than Big
Xpark360 powered the creative, digital, and PR rollout that turned the world’s largest digital billboard into a national moment and put PremiumTrust Bank at the center of it.
Case Study
PremiumTrust Bank was looking for more than just visibility. They wanted impact. Something iconic. A bold creative campaign that would make people stop, watch, talk, and share.
They partnered with Xpark360 to bring that vision to life.
The Big Idea:
“Bigger Than Big”
We knew the billboard alone was a statement — but to turn it into cultural capital, we built a full 360° campaign across:
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Strategic Creative Development
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Video Concepts + Animations
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Digital PR Rollout
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Social Media Buzz & Influencer Seeding
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YouTube & Google Display Ads
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Website & Engagement Funnel
The Results
PR & Media Coverage
15+ major outlets (Punch, MarketingEdge, TechCabal, MoreBranches)
Outcome
10,420+ visits
Web Traffic (48 hrs post-launch)
Metric
Merry Christmas!
Millions of daily impressions at major Lagos junction
Outcome
Metric
+400% brand enquiries within 7 days
Outcome
Industry Buzz
Became a national conversation on bold brand visibility
Outcome
What Our Client Said
Ready to Launch Your Own Big Idea?
We help bold brands turn moments into movements.
Whether it’s a major product push or national brand statement, we bring the big thinking and precise execution.
Design and Specifications of the Largest Billboard
The largest billboard is said to be the largest outdoor advertising structure globally. This monumental masterpiece measures at 277.4m by 38m in size which equals to a 12-storey building thus creating 10,541.2 square meter of pure advertising space.
The digital screen uses high definition LED panels that deliver crisp and vibrant images.
With a display area of 8,322 meters, this billboard has the capability of not just putting your message out there but also bringing your message to life in the most vibrant way possible.
Where is it Located?
A well chosen location is important as it can amplify your brand’s message, boost engagement and create a lasting impression on targeted audiences.
This billboard which is roughly the size of a 12-story building is positioned along the Third Mainland Bridge in Lagos. The monumental billboard was strategically placed in that position because it is a high-traffic area. Due to how heavily trafficked the location is, it ensures that a lot of eyeballs are on your ad ensuring that your brand receives value for it’s investment.
3rd Mainland Bridge, Lagos, Nigeria
The Undeniable Impact of this Billboard on your Brand
This billboard is a total game-changer when it comes to the advertising industry in Nigeria. It’s sheer size guarantees utmost visibility for your brand by seizing the attention of everyone passing through the Third Mainland Bridge. The position where it is placed, is a prime spot to showcase your brand on a global scale.
Now, the Third Mainland Bridge which is a very busy route accomodates many residents as they commute to and fro from the Lagos Mainland to the Lagos Island and vice versa . The essence of using this billboard isn’t just to advertise. It’s about delivering real marketing results by directly placing your brand in the direct view of thousands if not millions of eyes daily. This billboard guarantees that your brand gets as much exposure as it possibly can!
Billboard advertising is constantly evolving. They’re super effective because they reach tons of people everyday. Billboards can also be creative and eye catching because they make a long lasting impression on potential customers.
Don’t settle for the ordinary. Nigeria’s largest billboard provides your brand with the unique opportunity to elevate your brand, dominate the market, and obtain remarkable brand growth. Invest in your message today! Your brand deserves it.