Description
When it comes to visibility in Lagos, few places match the raw foot and vehicle traffic of Oshodi. And right at the heartbeat of that chaos sits one of our most strategically placed outdoor assets — the 48-sheet billboard by Rida Plastics.
If you’re looking to drive attention, brand recall, and massive impressions in one of Lagos’ most unignorable commercial corridors, this is it.
From commuters changing routes to traders pushing carts, workers, students, marketers, and endless daily footfall — your brand here won’t just be seen. It’ll be remembered.
Why Oshodi Still Reigns in Outdoor Advertising
Oshodi is Lagos in motion.
Buses jam-packed with people. Sellers weaving between cars. Shoppers heading to Ladipo Market, Arena, Bolade, and Ilupeju. It’s messy. It’s alive. It’s moving fast.
And amidst all this, the Rida Plastics axis is a sharp, high-visibility zone where vehicles and people naturally slow down. That’s where our 48-sheet billboard grabs them — bold, clear, and dominant.
This is old-school OOH power with modern placement logic.
Billboard Details & Placement Information
Type:
48-sheet Static Billboard (landscape layout)
Size:
3 meters high × 6 meters wide
Orientation:
Faces the oncoming traffic on the Rida Plastics stretch, before the flyover, capturing inbound movement from Ilupeju, Oshodi-Isolo, and Anthony.
Lighting:
Reflective static board (non-illuminated), perfectly visible in daylight — ideal for short-term brand bursts and recurring campaigns.
Traffic Type:
Foot traffic + vehicular traffic, including private cars, yellow buses, ride-hailing cabs, dispatch riders, and heavy-duty vehicles.
Who Your Brand Reaches Here
This billboard sees a blend of:
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Everyday Commuters on their way to and from Oshodi Bus Terminal, Airport Road, and Isolo.
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Middle to Lower-Income Earners — from market traders to shop owners, riders, students, and workers.
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Fleet Drivers and Business Vans from delivery and FMCG routes.
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Mass Foot Traffic heading to Ladipo Market, local malls, mechanics, churches, and transport parks.
If you’re targeting reach, volume, and everyday relevance, this is where you plant your brand’s voice.
Why This 48-Sheet Billboard in Oshodi Works
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Inescapable visibility for both vehicular and foot traffic
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Reaches audiences at close range—just a few meters from eye level
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Located before traffic lights/flyover, ensuring natural dwell time
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Frequent exposure to repeat commuters, boosting recall
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Affordable, high-frequency impressions for short or long-term brand campaigns
For brands trying to enter the market, launch offers, or gain grassroots presence, this billboard punches far above its size.
Estimated Impressions & Traffic Volume
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Daily Impressions: 120,000+
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Peak Hours: 7 AM – 10 AM and 4 PM – 9 PM
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Audience Profile: 18–45 years, working class, traders, mobile users, everyday Lagosians
Cost of Booking & Availability
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Starting From: ₦750,000 per 4-week flight
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Discounted Rates: For 8 or 12-week bookings
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Add-Ons: Print, mounting, and creative design support
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Lead Time: 3–5 working days
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Proof of Performance: Photo confirmation and status report included
Our rates remain some of the most competitive for outdoor billboards in Lagos, without compromising impact.
How to Book This Billboard with Xpark360
1. Check Availability
We’ll confirm the date range and visibility direction.
2. Send Your Artwork or Request Design Help
You can provide billboard-ready artwork or let us design something eye-catching for you.
3. Make Payment & Approve Final Layout
Once approved, your board goes live within 3–5 working days.
4. Get Proof of Display
We’ll send you photos and a confirmation once mounted — simple and smooth.
Frequently Asked Questions (FAQs)
How big is a 48-sheet billboard?
It’s 3 meters by 6 meters in size — large enough to dominate local street visibility without being too high up to miss.
Is this billboard illuminated?
No, this is a reflective daylight-only billboard — best viewed from sunrise to sunset. For night visibility, we recommend pairing with a lit location.
Can I run a short-term (2-week) campaign?
We typically offer 4-week minimums, but 2-week bursts can be arranged at a premium rate and subject to availability.
Is this location good for local promotions?
Absolutely. It’s perfect for banks, FMCGs, telcos, religious crusades, political ads, educational institutions, and market-entry promotions.
What kind of performance should I expect?
You’re looking at consistent exposure to a high-volume, mobile, and working-class population with repeated daily impressions.
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