Description
If your product needs to reach Lagos’ tech-savvy, purchase-ready audience, there’s one place to do it — Computer Village.
And there’s one format that works best in this environment: a high-visibility portrait billboard directly along Obafemi Awolowo Way, the main artery feeding Nigeria’s largest electronics market.
This isn’t passive advertising. This is strategic placement in front of buyers who are already in shopping mode.
Why Obafemi Awolowo Way Is a Prime Billboard Spot
Obafemi Awolowo Way is the lifeline of Computer Village, Nigeria’s largest tech and electronics hub. It connects Ikeja Underbridge to Allen, linking thousands of commuters, phone buyers, IT professionals, and tech traders every single day.
If you want to speak to people when they’re already in purchase mode, this road is where you show up.
With dense foot traffic, heavy vehicle congestion, and commercial energy, your brand doesn’t just get seen — it gets mentally bookmarked.
Billboard Details & Specifications
Type:
Portrait-format Billboard (vertical orientation)
Size:
4 meters high × 3 meters wide
Orientation:
Faces oncoming traffic on Obafemi Awolowo Way, near key access points to Computer Village, Ikeja.
Visibility Range:
High pedestrian interaction and vehicle dwell due to congested traffic flow. Visibility from short and medium range — ideal for vertical creatives with sharp CTAs.
Lighting:
Daylight visibility (non-illuminated). Great for campaigns running from morning to evening.
Who You’re Targeting with This Billboard
This portrait billboard speaks to:
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Smartphone Buyers & Gadget Shoppers
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Tech Traders & Retailers moving products and electronics daily
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Students & Young Professionals with a tech-first mindset
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Commuters traveling from Ikeja, Agege, Berger, and Ogba
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Corporate Buyers from ICT firms, telcos, and government offices
Demographic Profile:
Ages 18–45, tech-aware, mobile-savvy, price-conscious but brand-sensitive.
Why This Portrait Billboard Works So Well
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Close-range communication: Perfect for QR codes, promo codes, or campaign hashtags
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Strategic location: Captures attention at a mental point of purchase
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Vertical layout = standout: Unique design contrast in a landscape-dominated OOH zone
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High dwell time: Traffic congestion slows everything — including eyes
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Cultural relevance: Lagosians trust Computer Village. Presence here builds credibility.
Traffic Flow & Daily Exposure
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Foot Traffic: 70,000+ daily
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Vehicle Count: 35,000+ daily
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Peak Hours: 8 AM – 12 PM and 4 PM – 8 PM
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Dwell Time: Up to 10–15 seconds at slow traffic points
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Audience Behavior: Browsing, scouting, comparing, ready to buy
Cost & Booking Information
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Price Range: From ₦500,000 per 4 weeks
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Bundle Offers: Available for 8–12 week bookings
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Add-ons: Design, printing, QR campaign tracking
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Production Time: 3–5 working days
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Performance Report: Installation photos and summary upon request
Affordable. Impactful. Positioned right where action happens.
How to Book This Billboard in Computer Village
1. Confirm Availability
Reach out to lock in your preferred dates.
2. Submit Artwork or Request Creative Help
We’ll advise on vertical creative best practices.
3. Approve, Pay, and Go Live
Once approved and printed, your ad goes up within days.
4. Get Proof of Display
You’ll receive clear photo evidence and campaign support.
Frequently Asked Questions (FAQs)
Is a portrait billboard better than landscape?
In tight, urban environments like Computer Village, portrait billboards stand out because they feel closer and are often more readable in crowded settings.
Will my ad run at night?
This particular board is non-illuminated. If you require night visibility, we can recommend a nearby lit location.
Is this board only good for tech brands?
No. While tech brands dominate here, telecoms, fintechs, gadgets, beverages, betting brands, and even educational institutions also perform well in this space.
Can I track performance?
Yes. We offer custom QR code integration, UTM tracking tips, and short-code suggestions to measure engagement from your ad.
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